No B.S. Guide to Direct Response Social Media Marketing: The Ultimate No Holds Barred Guide to Producing Measurable, Monetizable Results with Social Media Marketing by Dan S. Kennedy & Kim Walsh-Phillips

Author:Dan S. Kennedy & Kim Walsh-Phillips
Language: eng
Format: mobi
ISBN: 9781613083222
Publisher: Entrepreneur Press
Published: 2015-11-15T14:00:00+00:00

Whatever you’re thinking, reel it back ten steps to the more basic form of that challenge, and then you’ve probably got yourself a really good idea of what’s going on with your customers.

Kim: Can you give us an example?

Ahava: I’ll give you a personal example. What I sell is sometimes referred to as both content marketing and content strategy. The two are actually very, very different. When I start to try to explain it to clients, I see their eyes glaze over. I was busy thinking about internal work flow and editorial calendars, personas, and messaging architectures. It took me awhile to figure out that really, people just want to know, “How do we create content?”

A lot of times, you see the flip side though. Clients come to you and say what they think they need. It’s like a doctor whose patient walks in with 400 pages printed from the internet and says, “You need to replace my hip.” Clients announce, “We need this,” or “We need that.”

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